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Spatiotemporality and Cognitive-Semiotic Perspectives on Corporate Discourse for the Web

Spatiotemporality and Cognitive-Semiotic Perspectives on Corporate Discourse for the Web( )
Author: Gatti, Maria Cristina
Series title:Linguistik International Ser.
ISBN:978-3-631-62881-2
Publication Date:Sep 2013
Publisher:Peter Lang GmbH, Internationaler Verlag der Wissenschaften
Book Format:Hardback
List Price:USD $61.95
Book Description:

The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.

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