Spatiotemporality and Cognitive-Semiotic Perspectives on Corporate Discourse for the Web |
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| Author:
| Gatti, Maria Cristina |
| Series title: | Linguistik International Ser. |
| ISBN: | 978-3-631-62881-2 |
| Publication Date: | Sep 2013 |
| Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften
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| Book Format: | Hardback |
| List Price: | USD $84.20 |
Book Description:
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The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.
The book proposes a multi-perspective analytical model for the understanding of corporate identity meanings embedded in the historical discourse for webpages. The suggested theoretical framework conflates methodological perspectives derived from Discourse Analysis, Multimodality and Cognitive Linguistics.