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The Big Car Con

The Big Car Con( )
Author: Rainsford, Chris
Publication Date:Aug 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $7.49
Book Description:

'The Big Car Con' is a discussion of modern automotive design. 1. It considers car design first from the point of view of the marketing department, who want to make maximum money for the minimum of product. It illustrates the ploys used to persuade us to make buying decisions with our emotions rather than with our intelligence. 2. Then it considers design from the point of view of a pragmatic, rational design engineer who wants to design the best product for a fair price. An engineer...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.23 Inches
Book Weight:0.45 Pounds

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