The Digital Tsunami The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down |
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| Author:
| Clasen, Nicolas |
| ISBN: | 978-1-4929-6897-9 |
| Publication Date: | Oct 2013 |
| Publisher: | CreateSpace Independent Publishing Platform
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| Book Format: | Paperback |
| List Price: | USD $9.99 |
Book Description:
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"Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer "A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology Synopsis "When new technologies are bringing successful companies to fail." That's how HarvardProfessor Clayton Christensen describes his theory of disruptive innovations. Lookingat the current situation in the media markets, it seems as if...
More Description"Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer
"A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology
Synopsis
"When new technologies are bringing successful companies to fail." That's how HarvardProfessor Clayton Christensen describes his theory of disruptive innovations. Lookingat the current situation in the media markets, it seems as if newspaper and magazinepublishers and private TV stations are in the middle of such a disruptivetransition process. With the help of Christensen's theory, this book tries to give anoverview of the chaotic changes in the media markets.