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The Digital Tsunami

The Innovators Dilemma of the Modern Media Industry or How Data-Driven Advertising Turns the Media Market Upside Down

The Digital Tsunami( )
Author: Clasen, Nicolas
Publication Date:Oct 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $9.99
Book Description:

"Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer "A must-read for everybody in the industry" - Joelle Frijters, CEO and Co-Founder of Improve Digital - Realtime Advertising Technology Synopsis "When new technologies are bringing successful companies to fail." That's how HarvardProfessor Clayton Christensen describes his theory of disruptive innovations. Lookingat the current situation in the media markets, it seems as if...
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Book Details
Physical Dimensions (W X L X H):6 x 9 x 0.23 Inches
Book Weight:0.44 Pounds

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