The Dynamics of Persuasion Communication and Attitudes in the 21st Century |
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| Author:
| Perloff, Richard M. |
| ISBN: | 978-0-203-11485-8 |
| Publication Date: | Jul 2013 |
| Publisher: | Routledge
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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With substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough...
More DescriptionWith substantial revisions reflecting new research and changes in society, the fifth edition of Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major concepts, issues, and persuasion contexts, the book offers a lucid introduction to the body of scholarly knowledge on persuasion, up-to-date examples of persuasion in real life, and a thorough discussion of the ethics of persuasion in contemporary society. In addition, this text is accompanied by a fully interactive e-textbook, complete with author-narrated chapter synopses, videos, exercises, flashcards, and more resources for instructors and students.