The Meaningful Brand How Strong Brands Make More Money |
|
| Author:
| Hollis, Nigel |
| ISBN: | 978-0-230-34226-2 |
| Publication Date: | Oct 2013 |
| Publisher: | Palgrave Macmillan
|
| Imprint: | Palgrave Macmillan |
| Book Format: | Hardback |
| List Price: | USD $28.00 |
Book Description:
|
Why a meaningful, different, salient brand is key to unlocking financial value growth in today’s hypercompetitive marketplace
Why a meaningful, different, salient brand is key to unlocking financial value growth in today’s hypercompetitive marketplace