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The Mom Test

How to Talk to Customers and Learn If Your Business Is a Good Idea When Everyone Is Lying to You

The Mom Test( )
Author: Fitzpatrick, Rob
ISBN:978-1-4921-8074-6
Publication Date:Sep 2013
Publisher:CreateSpace Independent Publishing Platform
Book Format:Paperback
List Price:USD $30.00
Book Description:

The Mom Test is a quick, practical guide that will save you time, money, and heartbreak.

 They say you shouldn't ask your mom whether your business is a good idea, because she loves you and will lie to you. This is technically true, but it misses the point. You shouldn't ask anyone if your business is a good idea. It's a bad question and everyone will lie to you at least a little . As a matter of fact, it's not their responsibility to tell you the truth. It's your...
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Book Details
Pages:136
Physical Dimensions (W X L X H):5.5 x 8.5 x 0.31 Inches
Book Weight:0.51 Pounds

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