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The Rational Animal

How Evolution Made Us Smarter Than We Think

The Rational Animal( )
Author: Kenrick, Douglas T.
Griskevicius, Vladas
Publication Date:Sep 2013
Publisher:Basic Books
Book Format:Hardback
List Price:USD $26.99
Book Description:

Are our decisions rational or irrational? Classical economics held that humans were singlemindedlyrationalEcons driven by sheer selfishness, while more recently experimental psychology and behavioral economicshave gathered a mountain of evidence showing that we are dimwitted,predictably irrational Morons. Who'sright?Neither, it turns out. In The Rational Animal, social psychologist Douglas T. Kenrick and marketing professorVladas Griskevicius present a radically different but...
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Book Details
Detailed Subjects: Psychology / Evolutionary Psychology
Education / Decision-Making & Problem Solving
Psychology / Cognitive Psychology & Cognition
Physical Dimensions (W X L X H):6.5 x 9.5 x 1 Inches
Book Weight:1.12 Pounds

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