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How Leading Companies Are Winning with Disruptive Social Technology

Transform( )
Author: Morace, Christopher
Publication Date:Sep 2013
Publisher:McGraw-Hill Companies, The
Book Format:Hardback
List Price:USD $30.00
Book Description:

Transform . . . or Be Left Behind

Create unprecedented business value with social technologies

Chief Strategy Officer at Jive Software, Christopher Morace was one of the first people to arrive at the intersection of social technology and business strategy. He has overseen more than 800 deployments of social technology in major corporations. A true pioneer of what is arguably the most important development in business today, Morace knows better than anyone how social...
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Book Details
Detailed Subjects: Computers / Web / Social Media
Business & Economics / E-Commerce / Internet Marketing
Physical Dimensions (W X L X H):8.8 x 9.1 x 1.1 Inches
Book Weight:1.045 Pounds
Author Biography
Morace, Christopher (Author)

Chris Morace has spent the last 20 years of his career helping large enterprises implement the digital technologies that revolutionize the way we work and communicate. Leading Jive Software's product strategy and, subsequently, serving as Chief Strategy Officer has given him a front row seat to the transformation unfolding in business today. In addition to serving as a product visionary, he meets on a daily basis with executives from organizations like T-Mobile, Thomson Reuters, UBM, Genentech, the Clinton Global Initiative, Mylan, Avon, and hundreds of others. His work brings him into frequent collaboration with thought leaders across general business and technology domains, from industry analysts to technology visionaries.

Chris studied biology, tracked to be a doctor, and only through a twist of fate and the power of the 1990s technology bubble, pursued a career in high tech. His love of science was driven by a strong desire to understand the hidden "why" behind things. That same drive lies at the root of his motivation in writing Transform: How Leading Companies Are Winning with Disruptive Social Technology. His focus in Transform is not on the potential of digital technologies but the practical way enterprises can apply these technologies to consistently find success and produce value. He made The New York Times Best Seller List with this title in 2013.

Chris Morace is a frequent speaker and has been called to present at forums as diverse as Stanford University, Wired Business, and CIO Conferences.


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