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Transmedia Television

Audiences, New Media, and Daily Life

Transmedia Television( )
Author: Evans, Elizabeth
ISBN:978-0-415-71236-1
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Paperback
List Price:USD $51.95
Book Description:

The early years of the twenty-first century have seen dramatic changes within the television industry. The development of the internet and mobile phone as platforms for content directly linked to television programming has offered a challenge to the television set's status as the sole domestic access point to audio-visual dramatic content. Viewers can engage with 'television' without ever turning a television set on.

Whilst there has already been some exploration of these...
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