100 Smoking Hot Marketing Ideas

This book assists a Marketing Brainstorming Meeting Facilitator with seed ideas and a detailed process to lead a creative team through the planning process. The book provides 100 ideas to serve as sparks to Ignite a Marketing Brainstorm. Idea summary coding helps the team assess idea risk and return in both time and treasure. Marketing requires a steady stream of ideas to create strategies, campaigns, and tactics. When the question is "What's Next?" this book is here to serve. ...
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This book assists a Marketing Brainstorming Meeting Facilitator with seed ideas and a detailed process to lead a creative team through the planning process. The book provides 100 ideas to serve as sparks to Ignite a Marketing Brainstorm. Idea summary coding helps the team assess idea risk and return in both time and treasure. Marketing requires a steady stream of ideas to create strategies, campaigns, and tactics. When the question is "What's Next?" this book is here to serve. Periodically every business needs to assess "What just happened?" and "What's Next?" In each marketing cycle, you keep doing what is working, and you find new ideas to move the needle and improve your results. It is in these new ideas that this book will serve you. In marketing, there is no one right answer which is why this book has 100 ideas. One of them is the moonshot, breakthrough, or incremental idea you are looking for. The absolute best ideas come from your team, and this book serves as the spark that ignites your Marketing Brainstorm. Since 1994, our agency has worked with businesses across many industries. We have spent thousands of hours exploring brilliant ideas with smart people seeking growth ideas that perfectly fit the business and crafting campaigns to pursue those ideas.