1+1=3 Changing the Equation with the Booming Hispanic Market |
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| Contribution by:
| Dieste, Tony
Knipp, Greg
Wegerbauer, Jim 'Wegs' |
| ISBN: | 978-0-9907144-0-8 |
| Publication Date: | Sep 2014 |
| Publisher: | Dieste
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| Book Format: | Paperback |
| List Price: | USD $1.95 |
Book Description:
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This book is first and foremost about myth busting. It will show that much of what some believe about many aspects of US Hispanic culture just simply isn't so. Many American businesses get caught up in these misconceptions and can make costly mistakes. In some chapters we will provide ideas and advice on how to unlock the markets potential and avoid landmines--all geared to help you create better marketing in the digital and mobile era.
This book is first and foremost about myth busting. It will show that much of what some believe about many aspects of US Hispanic culture just simply isn't so. Many American businesses get caught up in these misconceptions and can make costly mistakes. In some chapters we will provide ideas and advice on how to unlock the markets potential and avoid landmines--all geared to help you create better marketing in the digital and mobile era.