2019 Mylab Business Communication with Pearson EText -- Access Card -- for Business Communication Essentials Fundamental Skills for the Mobile-Digital-Social Workplace |
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| Author:
| Bovee, Courtland L.
Thill, John V. |
| ISBN: | 978-0-13-583874-7 |
| Publication Date: | Jul 2019 |
| Publisher: | Pearson Education
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| Book Format: | Digital product license key |
| List Price: | USD $106.65 |
Book Description:
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For business communication courses.
Launch your career with modern communication skills
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the necessary skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening and presentation strategies in a contemporary manner.
The 8th...
More Description
For business communication courses.
Launch your career with modern communication skills
Business Communication Essentials: Fundamental Skills for the Mobile-Digital-Social Workplace equips students with the necessary skills for a career in the modern, mobile workplace. With a balance of basic business English, communication approaches, and the latest technology, the text covers writing, listening and presentation strategies in a contemporary manner.
The 8th Edition provides numerous exercises, tools and online resources to prepare students for the new reality of mobile communications, and emerging trends, for a bright start in the business.
Hallmark features of this title
The latest industry trends
- The Future of Communication boxes look at innovative technologies reshaping business communication, including real-time translation, haptic communication, virtual reality, gestural computing, and automated emotion recognition.
- Chapter openers spotlight insights from successful business professionals, emphasizing concepts and valuable skills that students will explore.
An employability focus
- An emphasis on business English improvement provides students with on-the-job skills that today′s communicators need. The text covers writing printed reports to using the latest digital, social, mobile and visual media.
Instructor-based resources
- An Instructor Resource Center provides technical support and downloadable content.
New and updated features of this title
The latest industry trends
- NEW and UPDATED: 70 new or revised figures with 66 annotated model documents, 27 examples of mobile communication, and 25 examples of social media have been added.
- 80+ NEW: Questions and student activities have been added. One-third of the communication cases are new.
An employability focus
- UPDATED: Revised annotations in model document before/after pairs make it easier for students to see the specific changes made to transform ineffective messages into effective ones.
Highlights of the DIGITAL UPDATE for MyLab Business Communication (available for Fall 2022 classes)
Instructors, contact your sales rep to ensure you have the most recent version of the course.
- NEW: Communication Improvement Mini Sims get students to think critically and get hands on with realistic business correspondence. Using the interactive experience of a mini sim, students walk through various types of written communications, identify problem areas, and correct them based on the appropriate business purpose.
Highlights of the DIGITAL UPDATE in MyLab Business Communication (available for Spring 2021 classes)
- NEW: Personal Inventory Assessment exercises promote self-reflection and engagement in students. New PIAs examine persuasive message writing, professional communication online, collaboration and teamwork, and planning business messages.
- NEW: Videos help students understand why they''re learning key concepts and how to apply them in their careers. New videos explore communication, teamwork, crafting messaging, report planning, job applications, and interviewing.
- NEW: Writing Solutions require students to respond to a prompt and then assesses their writing. It also offers plagiarism detection and auto-scoring of student submissions. Prompt topics include negative messages, managing conflict, the importance of communication, multicultural communication, and persuasive writing.
Features of MyLab Business Communication for the 8th Edition; published 2019
- Mini Sims put students in professional roles and give them the opportunity to apply course concepts and develop decision-making skills through real-world business challenges.
- The Video Library offers a curated collection of videos that include customizable, auto-scored assignments, so students understand why they''re learning key concepts and how they''ll apply them in their careers.