22 Irrefutable Laws of Advertising And When to Violate Them |
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| Author:
| Newman, Michael |
| ISBN: | 978-0-470-82186-2 |
| Publication Date: | Jan 2006 |
| Publisher: | John Wiley & Sons, Incorporated
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| Imprint: | Wiley |
| Book Format: | Paperback |
| List Price: | USD $15.95 |
Book Description:
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This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.
This is a guide through the uncertain future of advertising, with a star chart of luminaries to show the way. It examines the underlying principles and the living bones that shape the most successful body of work being done in the world of ideas today.