22 Keys to Sales Success How to Make It Big in Financial Services |
|
| Author:
| Benson, James M.
Karasik, Paul |
| Series title: | Bloomberg Ser. |
| ISBN: | 978-1-57660-149-5 |
| Publication Date: | Apr 2004 |
| Publisher: | John Wiley & Sons, Incorporated
|
| Imprint: | Bloomberg Press |
| Book Format: | Hardback |
| List Price: | USD $29.95 |
Book Description:
|
In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today′s consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today′s tough marketplace.
In the past few years, the financial industry has undergone dynamic structural changes that have deeply affected the sales process. Bruised by market volatility, today′s consumer is skeptical and demands more for less. A business needs fresh approaches to sell in today′s tough marketplace.