7 Pillars of Digital Marketing for Insurance Agencies The Blueprint for Promoting Your Agency Online and Dominating Your Market REVISED Edition |
|
| Author:
| Musselwhite, Linda
Musselwhite, Charles |
| Foreword by:
| Stromsoe, Mike |
| ISBN: | 979-8-8443-4751-1 |
| Publication Date: | Sep 2022 |
| Publisher: | Independently Published
|
| Book Format: | Paperback |
| List Price: | USD $16.99 |
Book Description:
|
Having a
strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The
7 Pillars of Digital Marketing for Insurance Agencies i
s the answer to increasing and improving your online visibility. The 7 Pillars of Digital Marketing for Insurance Agencies
is the answer to increasing and improving your online...
More DescriptionHaving a
strong digital presence is critical for insurance agencies today! And with the seemingly endless number of marketing companies espousing their strategies, and tactics where do you start? The
7 Pillars of Digital Marketing for Insurance Agencies i
s the answer to increasing and improving your online visibility. The 7 Pillars of Digital Marketing for Insurance Agencies
is the answer to increasing and improving your online visibility. This book is a reference tool to deliberately and intentionally get you found by more customers:
- Website
- Content
- Email
- Online Ads
- Video
- Social Media
- Reviews / Testimonials
- **BONUS** LocalSEO - Google Business Profile
These are the foundational components to robust digital marketing strategy. Today most folks
looking for insurance services and/or products
go to Google to find someone to help them with their needs. They also ask their friends, coworkers, and family members but it doesn't stop there. After they learn about who you are, they're going to look you up online. Will they find you?
If you're not on the first page of
Google, Bing, or Yahoo search you may never be found and may never be called by those searching for your insurance products and services! While the 7 Pillars can be implemented independently they are most effective when you take a continuous cross channel promotion approach. When reading the 7 Pillars of Digital marketing
you will gain insight on valuable marketing topics like:
- On Page Search Engine Optimization
- Title Tags
- Meta Descriptions
- Heading Tags
- Internal Links
- External Links
- Broken Links
- Image Alt Tags
- Keywords
- The Importance of Mobile Optimization
- Creating Content
- Calls to Action
- Lead Magnets
- Duplicate Content Problems
- Creating Email Campaigns
- Managing Your Email List
- The Five Phases of Email Marketing
- Why and How to Use Online Ads
- Video Creation Tools
- Video Platforms
- Google Business Profile
- and a lot more...
BONUSES: Every chapter closes with free resources to download and use that will support you in your online marketing efforts.
*For a no commitment or obligation analysis of your website to see what keywords you are ranking for and how you stack up against the competition visit https://resources.musselwhitemarketing.com/website-audit.
**And for a complete overview of your Local SEO performance; including Search Rankings, Local Listings, Reviews, On-Site SEO & Social Media visit https://resources.musselwhitemarketing.com/local-seo-analysis.
To discuss your project or marketing goals https://resources.musselwhitemarketing.com/website-30-min-call?