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A Cognitive Psychology of Mass Communication

A Cognitive Psychology of Mass Communication( )
Author: Sanborn, Fred W.
Harris, Richard Jackson
ISBN:978-1-136-27654-5
Publication Date:Jul 2013
Publisher:Routledge
Book Format:Digital (delivered electronically)
List Price:USD $94.95
Book Description:

A Cognitive Psychology of Mass Communicationis the go-to text for any course that adopts a cognitive and psychological approach to the study of mass communication. In its sixth edition, it continues its examination of how our experiences with media affect the way we acquire knowledge about the world, and how this knowledge influences our attitudes and behavior. Using theories from psychology and communication along with reviews of the most up-to-date research, this text covers a...
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Book Details
Pages:544
Detailed Subjects: Social Science / Media Studies



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