A Concise Guide to Market Research The Process, Data, and Methods Using IBM SPSS Statistics |
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| Author:
| Sarstedt, Marko
Mooi, Erik |
| Series title: | Springer Texts in Business and Economics Ser. |
| ISBN: | 978-3-662-56706-7 |
| Publication Date: | Sep 2018 |
| Publisher: | Springer Berlin / Heidelberg
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| Imprint: | Springer |
| Book Format: | Hardback |
| List Price: | USD $99.99 |
Book Description:
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This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.
This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS.