A Dictionary of Marketing |
|
| Author:
| Doyle, Charles |
| Series title: | Oxford Quick Reference Ser. |
| ISBN: | 978-0-19-959023-0 |
| Publication Date: | May 2011 |
| Publisher: | Oxford University Press, Incorporated
|
| Book Format: | Paperback |
| List Price: | USD $19.95 |
Book Description:
|
Offering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. The book also features a time line of key events and over 100 web links, accessed via an up-to-date companion website. In addition, the main appendix provides greater depth on the subject, including advertising...
More DescriptionOffering international coverage, this accessible and wide-ranging guide provides over 2,600 alphabetical entries on virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods. The book also features a time line of key events and over 100 web links, accessed via an up-to-date companion website. In addition, the main appendix provides greater depth on the subject, including advertising and marketing case studies with a strong international focus.