A Handbook of Qualitative Methodologies for Mass Communication Research |
|
| Editor:
| Jankowski, Nicholas W.
Jensen, Klaus Bruhn |
| ISBN: | 978-0-203-40980-0 |
| Publication Date: | Sep 2002 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $52.95USD $275.00USD $275.00 |
Book Description:
|
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.