A Handbook of Qualitative Methodologies for Mass Communication Research |
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| Editor:
| Jensen, Klaus Bruhn
Jankowski, Nicholas W. |
| ISBN: | 978-0-415-05405-8 |
| Publication Date: | Dec 1991 |
| Publisher: | Routledge
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| Book Format: | Paperback |
| List Price: | USD $50.95 |
Book Description:
|
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.