A Preface to Marketing Management |
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| Author:
| Peter, J. Paul
Donnelly, James H. |
| Series title: | The McGraw-Hill/Irwin Series in Marketing |
| ISBN: | 978-0-07-246658-4 |
| Publication Date: | Apr 2002 |
| Publisher: | McGraw-Hill Professional Publishing
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| Book Format: | Paperback |
| List Price: | USD $57.81 |