A Primer for Integrated Marketing Communications |
|
| Author:
| Kitchen, Philip
de Pelsmacker, Patrick |
| ISBN: | 978-0-415-31420-6 |
| Publication Date: | Sep 2004 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $250.00 |
Book Description:
|
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.