A Reader in Marketing Communications |
|
| Editor:
| de Pelsmacker, Patrick
Eagle, Lynne
Schultz, Don E.
Kitchen, Philip |
| ISBN: | 978-0-415-35648-0 |
| Publication Date: | Jan 2006 |
| Publisher: | Routledge
|
| Book Format: | Hardback |
| List Price: | USD $240.00 |
Book Description:
|
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.