A Reader in Marketing Communications |
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| Editor:
| Kitchen, Philip
de Pelsmacker, Patrick
Eagle, Lynne
Schultz, Don E. |
| ISBN: | 978-1-000-14326-3 |
| Publication Date: | Aug 2020 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $62.95USD $235.00USD $235.00 |
Book Description:
|
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.