Ads to Icons How Advertising Succeeds in a Multimedia Age |
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| Author:
| Springer, Paul |
| ISBN: | 978-0-7494-5647-4 |
| Publication Date: | Aug 2009 |
| Publisher: | Kogan Page, Limited
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| Book Format: | Paperback |
| List Price: | USD $29.99 |
Book Description:
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Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.
Using fifty international case studies of new, iconic campaigns this book examines current and future trends in advertising and demonstrates how advertising can succeed in a multi-media age.