Advanced Introduction to Sustainable Competitive Advantage in Sales |
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| Author:
| Chonko, Lawrence B. |
| Series title: | Elgar Advanced Introductions Ser. |
| ISBN: | 978-1-83910-651-4 |
| Publication Date: | May 2021 |
| Publisher: | Edward Elgar Publishing, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $28.95 |
Book Description:
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Elgar Advanced Introductionsare stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This unique Advanced Introductionoffers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both...
More Description
Elgar Advanced Introductionsare stimulating and thoughtful introductions to major fields in the social sciences, business and law, expertly written by the world's leading scholars. Designed to be accessible yet rigorous, they offer concise and lucid surveys of the substantive and policy issues associated with discrete subject areas.
This unique Advanced Introductionoffers an insight into how sales leaders seek and maintain a sustainable competitive advantage for both organizations and customers. Lawrence B. Chonko explores how sales leaders take professional selling to the next level by focusing on serving the customer. Discussing the key skills of sales leaders - technological proficiency, managing change, and harnessing and using knowledge - Chonko analyzes how sales leaders are distinguished from other sales professionals.
Key features include: