Advertising |
|
| Author:
| MacRury, Iain |
| Series title: | Routledge Introductions to Media and Communications Ser. |
| ISBN: | 978-1-134-53050-2 |
| Publication Date: | Dec 2008 |
| Publisher: | Taylor & Francis Group
|
| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $46.95USD $190.00USD $190.00 |
Book Description:
|
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.
Written in an accessible and interesting style this book presents a clear and easy guide to the main approaches to advertising, and explores how advertising can be studied as a cultural industry.