Advertising Selling in Today's World |
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| Produced by:
| Stukent, |
| Author:
| Sheehan, Brian
Russell, Ed |
| ISBN: | 978-1-7337420-7-8 |
| Publication Date: | Jan 2020 |
| Publisher: | Stukent, Incorporated
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| Book Format: | Ebook |
| List Price: | Contact Supplier contact
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Book Description:
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In "Advertising: Selling in Today's World", students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. The unique simulation shortens the learning curve and prepares students to compete in a growing job market.
In "Advertising: Selling in Today's World", students complete an advertising campaign from start to finish, from building a value proposition and communications brief to planning media outreach. The unique simulation shortens the learning curve and prepares students to compete in a growing job market.