Advertising Account Planning |
|
| Author:
| Jugenheimer, D. W.
Kelley, L. D. |
| ISBN: | 978-1-322-50941-9 |
| Publication Date: | Jan 2014 |
| Publisher: | Taylor & Francis Group
|
| Book Format: | Ebook |
| List Price: | USD $210.00 |
Book Description:
|
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression
Concise yet comprehensive, this practical, campaign-oriented guide follows the logical progression