Advertising Account Planning New Strategies in the Digital Landscape |
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| Author:
| Pardun, Carol J.
Barnes, Beth E.
Broyles, Sheri J. |
| ISBN: | 978-1-5381-1406-3 |
| Publication Date: | Jun 2019 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Hardback |
| List Price: | USD $63.00 |
Book Description:
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Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.
Advertising Account Planning teaches students to navigate the complex digital account planning processes. Incorporating insights from current advertising professionals, this core text explains what the account planner does and the research needed for account planning to be successful within the digital landscape.