Advertising Account Planning New Strategies in the Digital Landscape |
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| Author:
| Pardun, Carol J.
Barnes, Beth E.
Broyles, Sheri J. |
| ISBN: | 978-1-5381-1407-0 |
| Publication Date: | Jun 2019 |
| Publisher: | Rowman & Littlefield Publishers, Incorporated
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| Book Format: | Paperback |
| List Price: | USD $32.00 |
Book Description:
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Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.
Advertising Account Planning in the Digital Media Landscape seeks to bridge the gap between account planning and digital landscape. This text provides a thorough explanation of the kinds of research needed for the account planning process to be successful, and all explained within a digital media mindset.