Advertising Camp Strategy |
|
| Author:
| Parente, Donald |
| Series title: | The Dryden Press Series in Marketing |
| ISBN: | 978-0-03-021114-0 |
| Publication Date: | Jul 1999 |
| Publisher: | Harcourt College Publishers
|
| Book Format: | Hardback |
| List Price: | USD $164.95 |
Book Description:
|
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.