Advertising Campaign Strategy

(

)

Author:

Series title:

Dryden Press Series in Marketing

ISBN:

978-0-03-012898-1

Publication Date:

Jan 1996

Publisher:

Harcourt College Publishers

Book Format:

Hardback

List Price:

USD $66.50USD $47.50

Book Details

Pages:	363
Detailed Subjects:	Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):	6.61 x 9.6 x 0.75 Inches
Book Weight:	1.36 Pounds

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