Advertising Campaign Strategy |
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| Author:
| Parente, Donald |
| ISBN: | 978-0-324-27190-4 |
| Publication Date: | Jul 2003 |
| Publisher: | Cengage South-Western
|
| Book Format: | Hardback |
| List Price: | USD $170.95 |
Book Description:
|
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. This text is a perfect addition to a principles of advertising text.