Advertising Design and Typography |
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| Author:
| White, Alex W. |
| ISBN: | 978-1-62153-481-5 |
| Publication Date: | Sep 2015 |
| Publisher: | Skyhorse Publishing Company, Incorporated
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| Imprint: | Allworth Press |
| Book Format: | Paperback |
| List Price: | USD $29.99 |
Book Description:
|
A comprehensive overview of advertising design strategies, this work aims to help anyone understand and utilise the persuasive techniques of visual messaging. It contains a discussion of the major design principles, and on how print design differs from those used in television, online, and in interactive media.
A comprehensive overview of advertising design strategies, this work aims to help anyone understand and utilise the persuasive techniques of visual messaging. It contains a discussion of the major design principles, and on how print design differs from those used in television, online, and in interactive media.