Advertising International The Privatisation of Public Space |
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| Author:
| Mattelart, Armand |
| Series title: | Comedia Ser. |
| ISBN: | 978-0-415-05064-7 |
| Publication Date: | Oct 1991 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Paperback |
| List Price: | USD $22.95 |
Book Description:
|
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversification of the agencies into public relations and media buying.