Advertising Progress American Business and the Rise of Consumer Marketing |
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| Author:
| Laird, Pamela Walker |
| Series title: | Studies in Industry and Society Ser. |
| ISBN: | 978-1-4214-3418-6 |
| Publication Date: | Jan 2020 |
| Publisher: | Johns Hopkins University Press
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| Book Format: | Ebook |
| List Price: | USD $62.00 |
Book Description:
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Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.
Through this story, Laird shows how and why--in the intense competitions for both markets and cultural authority--the creators of advertisements laid claim to "progressand used it to legitimate their places in American business and culture.