Advertising Reach and Frequency

Maximizing Advertising Results Through Effective Frequency

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Author:

ISBN:

978-0-8442-3506-6

Publication Date:

Nov 1995

Publisher:

McGraw-Hill Trade

Imprint:

Contemporary Books

Book Format:

Hardback

List Price:

USD $49.95

Book Details

Pages:	176
Detailed Subjects:	Business & Economics / Advertising & Promotion
Physical Dimensions (W X L X H):	6 x 9 x 0.69 Inches
Book Weight:	1.03 Pounds

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