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Advertising and Integrated Brand Promotion
Advertising and Integrated Brand Promotion
(
)
Author:
O'Guinn, Thomas C.
Allen, Chris T.
Semenik, Richard J.
ISBN:
978-0-324-32015-2
Publication Date:
Jan 2006
Publisher:
Cengage South-Western
Book Format:
Hardback
List Price:
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Book Details
Pages:
832
Detailed Subjects:
Business & Economics / Advertising & Promotion
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