Advertising and the Mind of the Consumer What Works, What Doesn't and Why |
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| Author:
| Sutherland, Max |
| ISBN: | 978-1-000-24845-6 |
| Publication Date: | Jul 2020 |
| Publisher: | Taylor & Francis Group
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| Imprint: | Routledge |
| Book Format: | Digital (delivered electronically) |
| List Price: | USD $44.95USD $180.00USD $180.00 |
Book Description:
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Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.
Unravels the mysteries that surround the art of advertising, taking us into the mind of the consumer and explaining how advertising messages work - or misfire - and why. Fully revised 3rd international edition.