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Advertising and the Mind of the Consumer
What Works, What Doesn't, and Why
Advertising and the Mind of the Consumer
(
)
Author:
Sutherland, Max
Sylvester, Alice K.
ISBN:
978-1-74115-014-8
Publication Date:
Jan 2000
Publisher:
Allen & Unwin
Book Format:
Ebook
List Price:
USD $34.86
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Book Details
Detailed Subjects:
Business & Economics / Consumer Behavior
Business & Economics / Advertising & Promotion
Author Biography
Sutherland, Max
(Author)
Max Sutherland is a psychologist and advertising researcher. He lives in palo Alto, California.
010
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