Africa, the Final Frontier for Business

A Wake-up Call for US Businesses and Investors...The future of Africa will shape the fate of the world. Yet most American business owners and investors are not aware of what's at stake, and why now is the time to get involved. By 2050, a quarter of the world's population will be African. This young, digitally connected generation is fast becoming the largest economic base on Earth. The continent also contains more natural resource wealth and arable land than any other. And the current...
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A Wake-up Call for US Businesses and Investors...The future of Africa will shape the fate of the world. Yet most American business owners and investors are not aware of what's at stake, and why now is the time to get involved. By 2050, a quarter of the world's population will be African. This young, digitally connected generation is fast becoming the largest economic base on Earth. The continent also contains more natural resource wealth and arable land than any other. And the current lack of development means incredible growth potential.Because of these converging factors, companies from China, Russia, India, and elsewhere are rushing to establish influence and control, and their success will mean their global dominance. American businesses that don't enter these markets soon will find it increasingly difficult to compete internationally.This book is a call to action for Americans to bring their business expertise to the African continent. You'll find vital insights and practical strategies for creating win-win partnerships that yield long-term mutual profit and growth. Get a glimpse beyond the scandal headlines and discover the incredible opportunities, the consequences of inaction, and the path to success on this amazing continent.