After Greenwashing Symbolic Corporate Environmentalism and Society |
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| Author:
| Bowen, Frances |
| Series title: | Organizations and the Natural Environment Ser. |
| ISBN: | 978-1-107-03482-2 |
| Publication Date: | May 2014 |
| Publisher: | Cambridge University Press
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| Book Format: | Hardback |
| List Price: | USD $130.00 |
Book Description:
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Businesses promote their environmental credentials through green buildings, eco-labels, clean technologies and pledges. When are these symbols empty corporate spin, and when do they signal authentic environmental improvements? This thoughtful book provides researchers, regulators and managers with the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism.
Businesses promote their environmental credentials through green buildings, eco-labels, clean technologies and pledges. When are these symbols empty corporate spin, and when do they signal authentic environmental improvements? This thoughtful book provides researchers, regulators and managers with the first systematic analysis of the drivers and consequences of symbolic corporate environmentalism.