After a California Earthquake Attitude and Behavior Change |
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| Author:
| Palm, Risa
Hodgson, Michael E. |
| Series title: | University of Chicago Geography Research Papers |
| ISBN: | 978-0-226-64499-8 |
| Publication Date: | Apr 1992 |
| Publisher: | University of Chicago Press
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| Book Format: | Paperback |
| List Price: | USD $37.00 |
Book Description:
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Shortly before the Loma Prieta earthquake devastated areas of Northern California in 1989, Risa Palm and her associates had surveyed 2,500 homeowners in the area about their perception of risk from earthquakes. After the quake they surveyed the homeowners again and found that their perception of risk had increased but that most respondents were fatalistic and continued to ignore self-protective measures; those who personally experienced damage were more likely to buy insurance. A rare...
More DescriptionShortly before the Loma Prieta earthquake devastated areas of Northern California in 1989, Risa Palm and her associates had surveyed 2,500 homeowners in the area about their perception of risk from earthquakes. After the quake they surveyed the homeowners again and found that their perception of risk had increased but that most respondents were fatalistic and continued to ignore self-protective measures; those who personally experienced damage were more likely to buy insurance. A rare opportunity to analyze behavior change directly before and after a natural disaster, this survey has implications for policy makers, insurance officials, and those concerned with risk management.