Against All the Odds

In the late 1980s and early 1990s Bulgarian wine achieved a phenomenal success in sales by reaching more than 6% share of the total UK wine market, Thus Bulgaria became the fifth biggest wine supplier to UK and third in red wine just behind France and Italy. This spectacular success was made possible by a dedicated and resolved to succeed small team of managers, producers and marketeers who came together and against all the odds overcame the rigidness and incompetence of the brutal...
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In the late 1980s and early 1990s Bulgarian wine achieved a phenomenal success in sales by reaching more than 6% share of the total UK wine market, Thus Bulgaria became the fifth biggest wine supplier to UK and third in red wine just behind France and Italy. This spectacular success was made possible by a dedicated and resolved to succeed small team of managers, producers and marketeers who came together and against all the odds overcame the rigidness and incompetence of the brutal communist system. This story is told by the architect and the most important participant in this business effort who was not only instrumental for the unprecedented results in UK, but catalysed the entire transformation of the Bulgarian wine industry. The first hand experience of the author of the the communist system gives him an unparalleled opportunity for analysis so as to make the whole story intriguing and very informative for everyone interested in that period of history regardless whether one is attracted to wine or not. The final chapters of the memoirs shed light on the enormous transformation and devastation which engulfed Bulgaria and the other former communist countries after the fall of the Berlin wall.