Agenda Setting in a 2. 0 World New Agendas in Communication |
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| Editor:
| Johnson, Thomas J. |
| ISBN: | 978-1-299-75203-0 |
| Publication Date: | Jan 2013 |
| Publisher: | Routledge
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| Book Format: | Ebook |
| List Price: | USD $175.00 |
Book Description:
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This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
"Agenda Setting in a 2.0 World "features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research...
More Description
This volume explores agenda-setting theory in light of changes in the media environment in the 21st century. In the decades since the original Chapel Hill study that launched agenda-setting research, the theory has attracted the interest of scholars worldwide.
"Agenda Setting in a 2.0 World "features the work of a new generation of scholars. The research provided by these young scholars reflects two broad contemporary trends in agenda-setting: A centrifugal trend of research in the expanding media landscape and in domains beyond the original focus on public affairs, and a centripetal trend further explicating agenda-setting s core concepts. "