Aiming Big with Small Cars Emergence of a Lead Market in India |
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| Author:
| Tiwari, Rajnish
Herstatt, Cornelius |
| Series title: | India Studies in Business and Economics Ser. |
| ISBN: | 978-3-319-34522-2 |
| Publication Date: | Aug 2016 |
| Publisher: | Springer International Publishing AG
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| Imprint: | Springer |
| Book Format: | Paperback |
| List Price: | USD $139.00USD $109.99 |
Book Description:
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This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.
This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. It questions the conventional wisdom and updates the theory of lead markets to better reflect the changing realities on ground.