Air Wars

Air Wars is replete with untold stories about Airbus's John Leahy and the strategies that marked 33 years of Global Combat Between Airbus and Boeing.Leahy's 33 years at Airbus, from a new salesman to Chief Operating Officer-Commercial, is unprecedented in commercial aviation. Boeing rotated people through sales in a policy to give them broad experience. Leahy provided stability for Airbus's sales.Air Wars describes product strategies as Airbus and Boeing maneuvered for market...
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Air Wars is replete with untold stories about Airbus's John Leahy and the strategies that marked 33 years of Global Combat Between Airbus and Boeing.Leahy's 33 years at Airbus, from a new salesman to Chief Operating Officer-Commercial, is unprecedented in commercial aviation. Boeing rotated people through sales in a policy to give them broad experience. Leahy provided stability for Airbus's sales.Air Wars describes product strategies as Airbus and Boeing maneuvered for market dominance. How did Airbus emerge from being a start-up and dismissed by Boeing, McDonnell Douglas, and Lockheed as just another European jobs program? What programs were successes? Which ones were failures? On the Boeing side, how did complacency and arrogance eventually contribute to frittering away its leadership achieved since the dawn of the jet age? Air Wars describes these.It's folklore that Boeing tricked Airbus into launching the A380 super jumbo jet. It's firmly believed by Airbus that Boeing's Sonic Cruiser was merely a pipe dream. What's the truth? Air Wars gets the stories from those involved.Airbus took a multi-billion-dollar gamble when it launched the A320neo program, re-engining the airplane with new, fuel-efficient engines, at a time when Boeing openly talked about launching a new, clean-sheet design. Airbus officials were "terrified" Boeing would choose a new airplane rather than re-engine the venerable 737. Air Wars tells this story.How did Boeing mishandle the development of the 787, the airplane that was to transform industrial partnerships and production and which was intended to replace the Boeing 767 and Airbus A330?How did Airbus come from nowhere in China, India, Latin America, and North America to overtake Boeing? What were the risks Airbus was willing to take? How did Boeing misread the market dynamics?John Leahy and his sales teams sold $15 trillion worth of aircraft during his 33 years at Airbus, a record unmatched by anyone in commercial aviation. Leahy's history explains how.These stories and more are in Air Wars.