Al Frente del Cambio |
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| Author:
| Kotter, John P. |
| ISBN: | 978-84-96627-24-6 |
| Publication Date: | Jun 2007 |
| Publisher: | Ediciones Urano S. A.
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| Book Format: | Paperback |
| List Price: | USD $17.95 |
Book Description:
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Harvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '9s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a...
More DescriptionHarvard professor Kotter breaks from the mold of M.B.A. jargon-filled texts to produce a truly accessible, clear and visionary guide to the business world's buzzword for the late '9s change. Kotter emphasizes a comprehensive eight-step framework that can be followed by executives at all levels. Kotter advises those who would implement change to foster a sense of urgency within the organization. A higher rate of urgency does not imply everpresent panic, anxiety, or fear. It means a state in which complacency is virtually absent.