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Alcohol Advertising and Young People's Drinking

Representation, Reception and Regulation

Alcohol Advertising and Young People's Drinking( )
Author: Gunter, Barrie
Hansen, Anders
Touri, Maria
ISBN:978-0-230-23753-7
Publication Date:Oct 2010
Publisher:Palgrave Macmillan Limited
Imprint:Palgrave Macmillan
Book Format:Hardback
List Price:USD $54.99
Book Description:

A thorough examination of the relationship between young people's drinking and exposure to media representations of alcohol, including alcohol marketing and advertising.

Book Details
Pages:241
Detailed Subjects: Business & Economics / Advertising & Promotion
Psychology / Psychopathology / Addiction
Social Science / Media Studies
Physical Dimensions (W X L X H):6 x 9 x 0.63 Inches
Book Weight:1.124 Pounds



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